Friday, December 20, 2013

The Role of Diversity in Advertising, Marketing & Public Relations


The U.S. is a diverse and ever-evolving marketplace that caters to consumers from a variety of socioeconomic and cultural backgrounds. As the U.S. becomes more diverse through its people, tastes, customs and beliefs, diversity companies strive to target demographics using marketing styles that are sensitive to individual attitudes and practices. The importance of diversity in marketing has grown in response to the increasing diversity of the U.S. population. According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042.

In the article, Diversity In The PR Industry: A Lot More Work To Be Done, the writer notes that indeed, diversity is increasingly important in the PR industry. In order to reach the consumer, those creating communications campaigns must accurately represent the consumer marketplace and be able to understand the cultural nuances within the target audience. Simply translating an ad from English to Spanish won’t suffice.

In yet another article that gives tips on how young people can be hired, the writer stresses that advertising works much harder when it provokes a ripple effect in culture, when people recognize the truth and the significance in it and pick it up as their own, share it and spread it.
Thus here she also stresses “the power of diversity.” Talent, passion, and creativity aren't found in just one type of person. Diversity comes in many forms. Companies need to be diverse across not only gender and race, but also across religious beliefs, sexual orientation, nationality, family status -- and age. We believe that diversity makes us better creators, thinkers, teammates, and client partners. It makes our work better. It makes us better. We support and celebrate diversity in everything we do, starting with the hiring process.


View jobs at DiversityWorking, the largest job board online, and be start a fulfilling career with any of its trusted member diversity companies.

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