The U.S. is
a diverse and ever-evolving marketplace that caters to consumers from
a variety of socioeconomic and cultural backgrounds. As the U.S.
becomes more diverse through its people, tastes, customs and beliefs, diversity companies strive to target demographics using marketing styles that
are sensitive to individual attitudes and practices. The importance
of diversity in marketing has grown in response to the increasing
diversity of the U.S. population. According to the U.S. Census, more
than 50 percent of the American population is expected to be composed
of minority groups by the year 2042.
In the
article, Diversity In The PR Industry: A Lot More Work To Be Done,
the writer notes that indeed, diversity is increasingly important in
the PR industry. In order to reach the consumer, those creating
communications campaigns must accurately represent the consumer
marketplace and be able to understand the cultural nuances within the
target audience. Simply translating an ad from English to Spanish
won’t suffice.
In yet
another article that gives tips on how young people can be hired, the
writer stresses that advertising works much harder when it provokes a
ripple effect in culture, when people recognize the truth and the
significance in it and pick it up as their own, share it and spread
it.
Thus here
she also stresses “the power of diversity.” Talent, passion, and
creativity aren't found in just one type of person. Diversity comes
in many forms. Companies need to be diverse across not only gender
and race, but also across religious beliefs, sexual orientation,
nationality, family status -- and age. We believe that diversity
makes us better creators, thinkers, teammates, and client partners.
It makes our work better. It makes us better. We support and celebrate diversity in everything we do, starting with the hiring
process.
View jobs at DiversityWorking, the largest job board online, and be start a fulfilling career with any of its trusted member diversity companies.
No comments:
Post a Comment