City of Hope, the nation's leading research, treatment and education center
for cancer, diabetes and other life-threatnening diseases, and
recognized as a comprehensive cancer center, recently bestowed its
2013 Spirit of Life Award to an outstanding industry leader Reuben
Carranza, CEO of Wella, the Salon Professional Division of P&G,
North America.
The
Spirit of Life Award is City of Hope's most prestigious philanthropic
honor presented annually to an industry leader who has demonstrated
outstanding business and altruistic achievement. Reuben Carranza has
channeled his energies on raising funds for City of Hope's
cutting-edge research in diabetes. He himself has seen the impact
diabetes had on his mother and his aunt, both hairdressers, as they
struggled to continue to work behind the chair.
Earlier
in the year on January 25, Reuben Carranza led a group of guests in
touring the campus of the City of Hope in order to learn more about
its lifesaving mission to cure cancer, diabetes and other
life-threatening diseases. Physicians and researchers presented and
discussed groundbreaking work being done at the center, as well as
the excellent clinical and compassionate care offered at City of
Hope.
According
to Carranza, a cross-section of the group that went with him on the
City of Hope campus tour were from the salon industry: from
manufacturing, from school associations, media partners, and members
of the Wella company. He urged them to share with him the goal of
“for this year is to raise at least $1.5 for City of Hope. There
are lots of non-profits who compete for our time in the salon
industry but I want to tell you why I think City of Hope should be
the industry’s charity of choice. There are few, if any, facilities
that can go from bench to bedside in terms of what they do, that can
focus on research, treatment and cures whether it is for cancer, or
HIV, transplants or diabetes.”
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