Barclays' smartphone
app, Barclays Pingit, has launched a new 'donate with Gift Aid'
function allowing consumers to maximise donations to their favourite
charities using their mobile phones. With estimates suggesting that
Gift Aid is worth nearly £1bn a year to charities and their donors,
this instant mobile payment platform will ensure charities are able
to fully benefit from each and every donation made to them using
Barclays Pingit. Read more:
http://www.4-traders.com/BARCLAYS-PLC-9583556/news/Barclays-PLC--Charities-set-to-benefit-as-Barclays-launches-Gift-A
When a user of the app
scans a charity's QR code or chooses a charity from the business
directory, they will be given the option to select Gift Aid, which
claims back basic rate tax relief on a donation.
The new addition to the
app will also now let charities track donations linked to associated
campaigns - enabling them to better measure the success of
initiatives.
Read in full:
http://www.mobile-ent.biz/news/read/barclays-pingit-mobile-app-introduce-gift-aid-to-benefit-charities/022105
David McHattie, head of
charities, corporate banking, Barclays, said: "As [charities]
explore new and innovative ways in which to engage and broaden their
donor base, and in particular appeal to the next generation donor,
Pingit could prove to be a key element in their evolving armoury.”
Macmillan Cancer
Support, Dogs Trust and Charities Trust are some of the charities to
make use of this new functionality.
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