Participates in long-term planning to determine the future direction of the organization's e-Commerce strategy. Develops and implements customer profiling technique models for customer evaluation purposes. Reviews effectiveness measures of e-Commerce applications and on-line marketing efforts in terms of ROI, profitability, customer satisfaction and loyalty and makes recommendations for improvements. Creates methods and techniques to improve the marketing database and processes. Analyzes website traffic for trends and use patterns to identify and quantify customer habits and behavior.
Qualifications: Requires a bachelor's degree or an equivalent combination of education and experience. Requires at least 5 years related experience.