Wednesday, August 21, 2013

Diageo Under New Leadership: Looking Ahead

Diageo, the UK-based world's leader in the premium drinks industry, is poised to steer the drinks giant's emerging markets ahead, under the leadership of its new chief executive, Ivan Menezes, who took over Paul Walsh last July 1st, envisioning Diageo's path hereon.

Ivan Menezes, the new chief executive of Diageo, is to put the company's emerging markets business at the heart of its strategy and believes the drinks giant could exceed its 2016 sales targets for the region. Kamal Ahmed6:16AM BST 08 May 2013

Ivan Menezes may now preside over a drinks company worth £49bn but the chief executive of Diageo still counts selling NescafĂ© instant coffee in the “wilds” of India among his career highlights.

New Diageo chief executive Ivan Menezes might have been expected to bring some big ideas to the table when he took over from Paul Walsh at the helm of the world’s biggest drinks company one month ago. Presenting his first results to the City on Wednesday, Mr Menezes said he wants to make his mark at Diageo by “making this big company act small” and ensuring it remains “entrepreneurial” in responding to fast-changing trends in its 180 markets.

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