Cabela's is set for its grand opening this Thursday of its new
Colorado stores located at Lone Tree and Thornton respectively.
Cabela's now joins its closest competitor, Bass Pro Shops, along with
smaller-format Gander Mountain and Sportsman's Warehouse in battling
for their share of spending from hunters and anglers.
The two new
Cabela's soon will be joined by another two Bass Pro Shops, in
Colorado Springs and Loveland. Adding to the
competitive mix are Walmart, sporting-goods generalists Dick's and
Sports Authority, and hundreds of small independents.
Marking
the first time Cabela’s will open two stores in the same metro area
on the same day, the (Lone Tree) 110,000 and (Thornton)
90,000-square-foot stores feature gun libraries with rare collectible
firearms, specialty delis serving the likes of elk and wild boar
sandwiches, indoor archery ranges, walls lined with taxidermy
displays and aquariums housing an array of native fish species –
aside from thousands of quality outdoor products.
To mark its celebration of these two stores, one of America’s most popular hunting couples and Outdoor Channel television hosts Lee and Tiffany Lakosky are slated to make a special guest appearance at both of the openings. The Lakosky couple will be on hand to meet-and-greet outdoor enthusiasts, provide expert advice from some of their most memorable hunts; share information on what products they enjoy most; and hand out fun Outdoor Channel gear.
Hordes are expected at the two openings. Traffic jams, beefed-up
police presence and the obligatory overnight campers seeking to be
first through the doors are to be expected. Their zeal will be fueled
by gift-card and product giveaways, and a shot at winning a Chevy
pickup replete with Coleman utility vehicle and trailer.
CEO Millner said he is well aware of the competitive challenge
produced by opening two stores along the Front Range where Gander
Mountain already has two, Sportsman's Warehouse operates three, and
Bass Pro Shops' lone Denver store will soon by joined by new outlets
in Colorado Springs and Loveland.
With the Lone Tree store at 110,000 square feet and Thornton at
90,000, both fit in the company's relatively new "next
generation" format, key to what Millner maintains will be the
stores' success.
Sources:
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