Saturday, August 31, 2013

Barclays' SmartPhone Pingit App Introduces Gift-Giving Operation to Help Charities

Barclays' smartphone app, Barclays Pingit, has launched a new 'donate with Gift Aid' function allowing consumers to maximise donations to their favourite charities using their mobile phones. With estimates suggesting that Gift Aid is worth nearly £1bn a year to charities and their donors, this instant mobile payment platform will ensure charities are able to fully benefit from each and every donation made to them using Barclays Pingit. Read more:

When a user of the app scans a charity's QR code or chooses a charity from the business directory, they will be given the option to select Gift Aid, which claims back basic rate tax relief on a donation.
The new addition to the app will also now let charities track donations linked to associated campaigns - enabling them to better measure the success of initiatives.

David McHattie, head of charities, corporate banking, Barclays, said: "As [charities] explore new and innovative ways in which to engage and broaden their donor base, and in particular appeal to the next generation donor, Pingit could prove to be a key element in their evolving armoury.”
Macmillan Cancer Support, Dogs Trust and Charities Trust are some of the charities to make use of this new functionality.

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