Microsoft Launching of Surface Book Brings PC Industry Out from Slumps

Microsoft Corporation is stirring things up in the world of personal computers with the recent launching early this week of Surface Book, the company's first laptop, together with its other products that includes the smartphones Lumia 950 and Lumia 950XL. At the same time, it is set to open its new NYC superstore later this month.

According to an article by Nick Wingfield of the New York Times, Microsoft' s mission to rev up the PC industry seems to be getting positive results and bringing optimism at a time when people are mostly keeping on with their old PCs and turning more to mobile devices for their computing needs.

“Initiatives like Surface and Surface Book have helped the industry wake up and say, ‘We’ve got to make the industry cool and sexy again,’” said Frank Azor, executive director and general manager of Dell’s XPS line of PCs.

The stated reason that Microsoft got into the PC hardware business three years ago, with the original Surface, was not to put PC companies out of business. The company said the goal was to better illustrate the capabilities of its software, providing devices that would inspire PC makers to be more innovative. - Read more at:

In its own article, International Business Times also tells of how Microsoft is giving Apple and other PC makers strong, healthy competition. Microsoft on Tuesday left little doubt it plans to remake itself in the mold of archrival Apple, introducing a number of sleek, artfully crafted devices that rival and, in some cases, surpass the best Tim Cook and company have produced this year, including the iPhone 6S and iPad Pro. It’s the clearest sign yet that Microsoft CEO Satya Nadella sees hardware as integral to his company’s future as software is, and he is bent on creating an ecoystem that extends from smartphones and tablets to apps and the cloud. [...]“We’re making great progress toward the aspiration we shared with you in January,” said Nadella, in his customary black shirt and jeans, at an event in midtown Manhattan. “Moving people from needing Windows, to choosing Windows, to loving Windows.” - Read more at:

Microsoft’s new flagship store along New York City’s famed Fifth Avenue is certainly massive, though significantly less jawdropping than Apple’s iconic location just five blocks away.

The store is set to open on Oct. 26, the same day Microsoft will begin selling a slew of devices the company announced at a press event on Tuesday. - Read more at:

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