Thursday, September 5, 2013

Cabela's Lone Tree Grand Opening Beyond Expectations



Way back in July to the 1st week of August, there was much excitement over the openings of the two new Metro Denver stores of Cabela's. See: http://www.reporterherald.com/business/ci_23833416/two-new-cabelas-stores-will-fuel-competition-denver

Finally, they have opened, and the Lone Tree grand opening went beyond expectations. Cabela’s gave gift cards in varying amounts — one for $500 — to the first 500 people in line for the Lone Tree store’s Aug. 15 grand opening.
Campers started showing up at the store Aug. 13, store officials said. By the time the doors opened at 11 a.m., they estimated 5,000 people were waiting in a line that stretched all the way around the 110,000-square-foot building.
Another 5,000 more gathered several miles north at the Thornton store, which opened simultaneously.
Photo courtesy of: Jane Reuter Jane Reuter jreuter@ourcoloradonews.com |


While company founder Dick Cabela and wife Mary sat at a table signing autographs, it was virtually impossible to discern where the afternoon checkout lines surrounding them began or ended. And it wasn't merely ammunition that shoppers were stockpiling. Baskets teemed with all sorts of outdoor gear craved by hunters, anglers, campers, archers, dog owners and others drawn to the theme store best described as a retail-based tourist attraction.
"I'd say it has exceeded everyone's expectations," a new store employee, whose badge introduced him as Nick, said nearly four hours into the opening-day frenzy.




Photo courtesy of: Scott Willoughby, The Denver Post
























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