Blaise Aguera y
Arcas, a fellow at Microsoft Research, strongly believes that women will
dominate the tech market in the future, and so tech firms should get as much
women as possible on board in order to tap this potential market.
Speaking at a
conference in Tel Aviv, Israel, Aguera y Arcas disclosed that based on his
research, women’s incomes will most likely surpass those of men’s in the future
as more women graduate from college than men. These findings debunk a current
popular notion that students can stay out of college and still become
successful, owing to the fact that several tech founders, including Bill Gates
himself, never finished college.
"I've heard
some nonsense that college isn't worth anything and it’s better to just found a
startup. That's rubbish as far as I can see. All the data shows college earns
you way more money over your career," he said.
By 2020, these
women would have bigger incomes and more money to spend. The challenge for tech
companies, then, is to lure these women into buying their products by designing
mobile apps and gadgets that cater to women’s needs and preferences. Hence,
companies should get more women on board in engineering, conceptualizing and even
reviewing apps, gadgets and other tech products.
"If you
can, hire women engineers and CEOs," he said.
Microsoft is one
of the leading companies that promote workplace diversity and inclusion. Aside from
valuing women as an integral part of the company’s success, Microsoft also
promotes cultural diversity in its workforce.
To find out more
about what Microsoft is doing to boost diversity, visit diversityworking.com.
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