Thursday, June 11, 2015

LGBT Pride Month 2015 Marked with Corporate Advertising

June is LGBT Pride Month, and for this year's celebration, many big corporations are more open than ever to cash in on the spending capacity of the LGBT community at large, by coming out with advertisements to spend money in June, according to one news commentary by SDGLN.com: 

"Suddenly, giant retailers such as Target are no longer afraid to market to a community that has been absent from the national commercial machine for decades. It wasn’t that long ago when companies were afraid to cater to the LGBTQ community for fear of consumer retaliation" - Read more here:

Thus, in ads of big companies, one can note "gay themed" items which feature lots of rainbows and primary colored prints. Also the word "Pride" gets a predominate placement on LGBTQ themed clothing, mainly in keeping with this year's theme: Color Our World With Pride.

This growing openness today of businesses towards LGBT consumers should result in more diversity jobs in retail for LGBT workers, as it makes good business sense. For one, LGBT consumers are said to be a great source of "word-of-mouth" marketing for brands, and good employers know that giving equal job opportunities and being inclusive of every qualified individual, regardless of gender, sexual identity, orientation, and lifestyle, all the more drive their businesses to success.

In a statement, the Director of the Office of Personnel Management, Katherine Archuleta, revealed: 
That’s why I’m so excited to announce that the Office of Personnel Management is joining our partners at the Equal Employment Opportunity Commission, the Merit System Protections Board, and the Office of Special Counsel to release an updated guide titled “Addressing Sexual Orientation and Gender Identity Discrimination in Federal Civilian Employment: A Guide to Employment Rights, Protections, and Responsibilities.” This informative resource will help LGBT federal employees make more informed choices about how best to pursue their individual claims when they believe they have suffered from discrimination. - Read more here:

See also President Obama's Proclamation of LGBT Pride Month 2015 here:


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"gay themed" items which feature lots of rainbows and primary colored prints. Also the word "Pride" gets a predominate placement on LGBTQ themed clothing. - See more at: http://sdgln.com/commentary/2015/06/10/many-big-corporations-are-branding-pride-and-bringing-lgbt-money-their-markets#sthash.o0L1WDd2.dpuf
spend money in June.
spend money in June.
spend money in June.

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